The Name Game

NAMING  •  STRATEGY  •  APPROACH  •  IDENTITY/DESIGN (BY PROXY)

Crafting an effective name for a product, service or company involves a delicate mixture of science, art and gut feeling. (A little luck doesn’t hurt, either).

Think (Again)

STRATEGY  •  APPROACH  •  CAMPAIGNS  •  MESSAGING

Sometimes creating smart solutions means asking dumb questions.

Write On

COPYWRITING  •  TAGLINE DEVELOPMENT  •  GRAPHIC BRAND LANGUAGE (BY PROXY)  •  LONG FORM  •  ADS  •  HEADLINES  •  RADIO/TV SCRIPTS

Building a strong company voice & message begins with writing, but shaping it into compelling copy starts with the edit.